Financial Services
Vitality extends netball backing to 2019 World Cup
Health and life insurance provider Vitality has stepped up its support of English netball by becoming the title sponsor of next year’s Netball World Cup in Liverpool.
Real Madrid makes Chinese debut, signs with China CITIC Bank
LaLiga club Real Madrid has inked its first deal with a Chinese partner, after signing with China CITIC Bank
Visa signs exclusive payments deal with African football fed
Global payments provider Visa has signed a new partnership with Africa’s football governing body.
HBF takes naming rights to Perth stadium
Western Australian health insurer HBF has taken on naming rights to the Perth venue currently known as nib Stadium
RSM extends commitment to PGA Tour event
US audit, tax and consulting services provider RSM has struck a five-year extension to its title sponsorship of the PGA Tour golf tournament held at Sea Island, Georgia
Crowe Global signs on for Davis Cup final
Accounting network Crowe Global has signed up to sponsor the final of this year’s Davis Cup tennis tournament, which takes place in the French city of Lille from November 23-25.
Auswide Bank brands Maroons for State of Origin series
Queensland Rugby League has signed Auswide Bank as a new jersey partner in a three-year deal
Alipay signs long-term deal as Uefa Global Partner
Chinese mobile payments firm Alipay has signed a new Global Partner deal with the Uefa, European football’s governing body.
UBS extends long-running backing of Spengler Cup
Swiss investment bank and financial services company UBS has extended its deal as the main sponsor of annual invitational ice hockey tournament the Spengler Cup
Lazio signs Premium deal with car insurance partner
Serie A club SS Lazio has signed a car insurance partnership with ConTe.it – part of the Admiral online vehicle insurance group.
Capital.com marks Spanish launch with Valencia partnership
Spanish LaLiga football club Valencia has signed a new partnership with online trading platform Capital.com
UnionPay signs on for AFF Suzuki Cup
Global payment network UnionPay has agreed a sponsorship deal with the forthcoming edition of national team football tournament the AFF Suzuki Cup
NHL teams up with Navy Federal
The NHL ice hockey league has signed a multi-year, US-focused partnership with Navy Federal Credit Union
Wizards join NBA jersey sponsor set
US insurance company Geico has been unveiled as the new jersey sponsor of NBA basketball team the Washington Wizards
UPenn closes historic Naming Rights deal with Macquarie
The University of Pennsylvania has closed a historic Naming Rights deal with global asset management firm Macquarie
Mastercard makes esports debut as first Global Partner of League of Legends
Financial services firm Mastercard will pay between $8m (€7m) and $10m per year to partner with US video game developer Riot Games, according to industry sources.
Montreal Impact banks renewal with shirt sponsor
Canadian financial services group BMO Financial has struck a multi-year extension to its contract as the shirt sponsor of Major League Soccer team the Montreal Impact
Pro League claims first with cryptocurrency deal
The First Division A, the top tier of club football in Belgium, has entered into an innovative partnership with cryptocurrency trading platform Sorare