HomeNewsNewsFinancial Services - BankingFootball

Atlético Madrid signs Caribbean, South America-focused deal

Spanish football club Atlético Madrid has signed a new partnership targeting its fans in South America and the Caribbean.

Atlético said it had agreed a four-year deal with Nibank, a financial services institution based in the Dominican Republic, Antigua and Barbuda.

The sponsorship agreement will seek to develop payment cards and other similar services using the Atlético brand.

Atlético said in a statement: “The agreement… wants to offer more and better options of payment to the followers of our team in South America and the Caribbean, reinforcing their Atlético identity and passion for football.”

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France