Energy
Tokyo 2020 sponsorship spree continues with Olympic torch deal
Tokyo 2020's record-breaking sponsorship programme added one more deal to its haul, with the organising committee announcing on Wednesday an agreement with JXTG Nippon Oil and Energy Corporation
Energia deal ends IRFU’s search for All-Ireland League sponsor
The Irish Rugby Football Union has ended its search for a title sponsor for the domestic All-Ireland League after electricity and gas supply company Energia agreed a five-season deal to back both the men’s a…
Liqui Moly replaces DKB as title sponsor of Handball Bundesliga
Lubricants manufacturer Liqui Moly has been unveiled as the new title sponsor of Germany’s Handball Bundesliga.
The three-season deal will cover the 2019-20 to 2021-22 campaigns.
Chicago Cubs sign power supply deal with Dynegy
MLB franchise the Chicago Cubs has signed a new partnership with US electricity supplier Dynegy
Cruzeiro signs kit branding deals with Energea, Casa de Apostas
Campeonato Brasileiro Série A club Cruzeiro has signed new partnerships with photovoltaic power brand Energea and betting brand Casa de Apostas.
French women’s handball league lands Butagaz as title sponsor
French energy company Butagaz has been unveiled as the new title sponsor of the domestic Women’s Handball League.
Basketball Bundesliga clubs extend with main sponsors
German Basketball Bundesliga clubs Mitteldeutscher BC and Eisbären Bremerhaven have extended sponsorship deals with oil and lubricants manufacturer Puraglobe and BLG Logistics, respectively.
Pramac, Generac to title sponsor MotoGP’s Australian Grand Prix
Generator manufacturing companies Pramac and Generac have been unveiled as the title sponsors of the Australian leg of this year’s MotoGP motorcycling series.
Kent RO Systems, MAS Holdings back Sri Lanka’s World Cup campaign
Sri Lanka Cricket has agreed deals with water purification company Kent RO Systems and apparel and textile manufacturer MAS Holdings for its 2019 World Cup campaign
Gewiss takes naming rights to Atalanta stadium
Energy and lighting products manufacturer Gewiss has acquired naming rights to the home stadium of Italian Serie A football club Atalanta
FIGC fights negative trend in sponsorship revenues from weak position
Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019
Top Partner deals renewed this month with Eni and Tim
Imperial Oil signs NHL Canada partnership
Imperial Oil has signed a multi-year deal as the Official Retail Fuel of the National Hockey League in Canada
Bord Gáis Energy maintains hurling commitment with GAA extension
Bord Gáis Energy has agreed a three-season extension to its sponsorship deal with the Gaelic Athletic Association for the Hurling All-Ireland Senior Championship.
Eni extends with Italian Football Federation to Qatar 2022
Italian energy company Eni has extended its top-tier partner deal with the Italian Football Federation (FIGC) for four years until the end of 2022
Corinthians to sign shirt deal with ALE – report
Brazilian Série A club Corinthians has reportedly signed a new shirt deal with gas station chain ALE.
Aggreko inks supply deal with 2019 Rugby World Cup
UK power generator brand Aggreko has signed as an official tournament supplier of the 2019 Rugby World Cup in Japan
Hanwha Q Cells seeks to broaden solar message with Dodgers deal
The US subsidiary of South Korean solar cell and module manufacturer, Hanwha Q Cells, has agreed a multi-year partnership with Major League Baseball team the Los Angeles Dodgers
AFL’s Eagles extend with shorts sponsor AGL
AFL Aussie rules football team the West Coast Eagles has renewed its kit sponsorship deal with energy company AGL