Hanwha Q Cells seeks to broaden solar message with Dodgers deal

The US subsidiary of South Korean solar cell and module manufacturer, Hanwha Q Cells, has agreed a multi-year partnership with Major League Baseball team the Los Angeles Dodgers.

Under the agreement, Q Cells will become an active and visible brand at Dodger Stadium, displaying its company logo on in-field signage during home games, while also participating as a promotional partner on a number of campaigns.

As the Official Solar Partner of the Dodgers, Q Cells will seek to broaden the profile of renewable energy in the state of California, which is already the nation’s leading solar state.

According to Wood Mackenzie Power & Renewables, in the US residential solar market, which added an estimated 2.4GW of capacity in 2018 alone, up to 40 per cent of that figure was installed in California.

Hanwha Q Cells operates the largest photovoltaic module manufacturing facility in the Western Hemisphere in Dalton, Georgia.

Most recent

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.

The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.