Energy
BP to continue backing British athletes
BP is to continue its support of British athletes until 2016 after agreeing to become a top-level partner of the British Olympic Association and the British Paralympic Association.
Irish Sailing seals Providence deal
The Irish Sailing Association has announced a four-year sponsorship deal with oil and gas exploration and production company Providence Resources.
Nascar plugs in to Eaton partnership
The Nascar stock car-racing series has further bolstered its Nascar Green initiative by entering into a multi-year partnership with electrical power management specialist Eaton.
Bills and BlueRock team up
NFL American football franchise the Buffalo Bills has announced a new long-term agreement with New York State energy services company BlueRock Energy.
Verivox energises Hertha Berlin’s commercial portfolio
German 1.Bundesliga football club Hertha Berlin has made a new addition to its exclusive partner portfolio after signing a one-year deal with energy comparison website Verivox.
Port Adelaide set for sustainable future with new partnership
Australian rules football club Port Adelaide has announced a new premier partnership with Clean Energy Enterprises, with the deal set to activated using the company’s South Australian operating name Solarshop.
Innsbruck club powered by sponsorship extension
Austrian Bundesliga top-tier football club Wacker Innsbruck has agreed an extension with lead sponsor TIWAG-Tiroler Wasserkraft.
SSE appoints Synergy for Glasgow 2014 activation
Energy company SSE has appointed Synergy Sponsorship to act as its lead agency for the management of its sponsorship activity surrounding the Glasgow 2014 Commonwealth Games.
Petrobras backs Brazilian judo’s Olympic medal drive
Petrobras has struck a four-year sponsorship deal with the Brazilian Judo Confederation.
SuisseGas renews Milan Marathon title sponsorship
SuisseGas has opted to extend its title sponsorship of the Milan Marathon for a further two years until 2015, following a successful sponsorship of the 2013 event.
Swimming Australia loses major sponsor in wake of controversies
Energy Australia has opted to end its partnership with Swimming Australia after a series of controversies surrounding the governing body were revealed.
MotoGP’s Yamaha seals double deal
Leading MotoGP team Yamaha Factory Racing has agreed two new deals with SuisseGas and Volvo Car Italia to strengthen its partnership portfolio for the current 2013 season.
Epstein: Euro revenues to grow by 50 per cent
Uefa, the governing body of European football, expects to generate between €450m ($581m) and €500m in sponsorship revenue from the Euro 2016 finals, up more than 50 per cent on Euro 2012.
Ospreys take flight with record RWE extension
Welsh rugby union club Ospreys have agreed a one-year extension to their commercial partnership with RWE npower renewables, in a move that will take the shirt sponsorship deal into a record ninth consecutive year.
FC Groningen powered by Essent extension
Dutch Eredivisie football club FC Groningen has extended a sponsorship deal with energy company Essent through to 2017.