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Energia deal ends IRFU’s search for All-Ireland League sponsor

The Irish Rugby Football Union has ended its search for a title sponsor for the domestic All-Ireland League after electricity and gas supply company Energia agreed a five-season deal to back both the men’s and women’s competitions.

The All-Ireland Leagues were left without a title sponsor for 2018-19 after Ulster Bank ended its nine-year association with the men’s competition last summer.

Energia will now back the leagues from 2019-20 to 2023-24, while also becoming the official energy partner to Irish Rugby. The contract grants the Women’s All-Ireland League a title sponsor for the first time in its history.

The IRFU and Energia have worked closely over the past few months to deliver a sponsorship activation package that will assist clubs in their efforts to be sustainable sporting hubs within their communities.

In addition to promotional and profile support for the All-Ireland League competitions, Energia will provide a suite of offerings that will seek to benefit clubs by reducing overheads and providing long-term sustainable power solutions.

These offerings will include discounted electricity and gas rates, funding for energy efficiency upgrades and a Switching Reward Scheme for club members.

Colin McEntee, IRFU director of rugby development, said: “I have been really impressed with Energia’s approach to date and their appetite to understand where clubs may require support. Through their business they can deliver tangible benefits to clubs and their members.”

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