HomeNewsNewsEnergyJapan

Tokyo 2020 sponsorship spree continues with Olympic torch deal

Tokyo 2020’s record-breaking sponsorship programme added one more deal to its haul, with the organising committee announcing on Wednesday an agreement with JXTG Nippon Oil and Energy Corporation. The company will serve as Supporting Partner of the Olympic Torch Relay, and supply the gas for torches used at the games.

Katsuyuki Ota, president and representative director of JXTG, commented: “As a Tokyo 2020 Olympic Torch Relay Supporting Partner, JXTG will implement activities utilizing its ENEOS branded service stations and further energize Japan.” ENEOS is the brand name for products manufactured and sold by JXTG group.

The International Olympic Committee announced in June that the Tokyo 2020 Olympics has already generated a record sponsorship revenue of over $3.1bn, almost three times more than any previous summer Games. Since then the games have also added Google Japan as an Official Supporter.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.