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Kent RO Systems, MAS Holdings back Sri Lanka’s World Cup campaign

Sri Lanka Cricket has agreed deals with water purification company Kent RO Systems and apparel and textile manufacturer MAS Holdings for its 2019 World Cup campaign.

Kent RO Systems, an Indian company, will serve as the national team’s principal sponsor. MAS becomes Sri Lanka’s clothing partner for the World Cup, which is taking place in England and Wales from May 30 to July 14.

MAS has partnered with SLC for 14 years, but Kent RO Systems is a new sponsor for the governing body.

Shirendra Lawrence, chief operating officer of MAS Holdings, said: “As creating a positive sustainable impact became an additional business priority for us, our product developers were challenged to continue to innovate product, whilst also contributing to the cause.

“Through the Ocean Plastics products launched for the ICC Cricket World Cup 2019, we are delighted to have brought innovation and sustainability together, to establish a new global benchmark for performance wear.

“This project embodies MAS’ vision of changing the world through apparel. Sourcing fugitive plastic from Sri Lanka’s coast to produce world-class performance products for Sri Lanka Cricket, we have highlighted the advantages of a sustainable, locally-contained manufacturing process to drive environmental conservation.”

Sri Lanka commences its World Cup campaign by facing New Zealand in Cardiff, Wales on June 1.