Imperial Oil has signed a multi-year deal as the Official Retail Fuel of the National Hockey League in Canada.
Under the deal, Imperial’s Esso brand will feature in a Canada-wide campaign launched this week in conjunction with the 2019 Stanley Cup Playoffs.
Imperial will also get on-site activation rights for the 2019 Tim Hortons NHL Heritage Classic, featuring the Calgary Flames and Winnipeg Jets on October 26, 2019.
Kyle McMann, vice president of business development at NHL Group, said. “Imperial and its Esso brand have been synonymous with Canadian hockey culture for decades, and we look forward to collaborating on new opportunities to further the growth of hockey at all levels.”
Imperial was a sponsor for the World Cup of Hockey 2016 and partners with seven NHL clubs.