Cruzeiro signs kit branding deals with Energea, Casa de Apostas

Campeonato Brasileiro Série A club Cruzeiro has signed new partnerships with photovoltaic power brand Energea and betting brand Casa de Apostas.

Casa de Apostas will have branding on the shoulder of the Cruzeiro kit until the end of the 2019 season, under a one-year deal.

Launched in Europe in 2013, and part of the Casa de Apostas group, the betting brand is a new arrival in Brazil following the legalisation of sports betting in December last year.

Aiming to be the number on betting brand in Brazil, Casa de Apostas has already signed partnerships with Série A clubs Botafogo and Santos FC, and Série B side Vitória.

Energea will have branding on the Cruzeiro shorts for the 2019 season, but will remain a partner of Cruziero for the next five seasons, until 2023.

As part of the deal, Energea will also build a photovoltaic power station nearby Cruziero in the north of Minas Gerais state. Cruziero is based in Belo Horizonte, the capital of Minas Gerais.

Cruzeiro fans will be able to claim “significant” discounts on energy bills if they sign up to Energea’s photovoltaic power service, according to a club statement.

Photovoltaics is the conversion of light into electricity using semiconducting materials that cause the photovoltaic effect.

A photovoltaic power station uses solar panels and solar cells to generate electrical power.