Eni extends with Italian Football Federation to Qatar 2022

Italian energy company Eni has extended its top-tier partner deal with the Italian Football Federation (FIGC) for four years until the end of 2022.

As a partner of the federation’s 19 national teams, the deal covers the qualifiers and finals of the 2020 European Championships – which will be hosted in multiple cities across Europe – and the qualifiers and finals of the 2022 World Cup in Qatar. The period also includes the final stages of the 2019 European U21 Championship 2019, which takes place in Italy in June, and the 2019 Women’s World Cup in France in June and July.

The previous three-year deal, from 2016 to 2018, covered the 2016 European Championships in France and the 2018 World Cup in Russia.

Under the agreement, Eni also renews its support of two corporate social responsibility initiatives. One is the Federal Territorial Centres project, run by the federation, to provide a sporting education for children and adolescents. The other, known as ‘Network Project!’, uses football to promote inclusion of children of forced migrants and unaccompanied foreign minors.

The FIGC’s other top-tier partners are kit-maker Puma, telco TIM, carmaker Fiat and Italian postal service provider Poste Italiane.

Read this: Puma’s FIGC extension breaks €20m-per-year barrier



Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France