Consumer Electronics
Acer to offer players new ways to connect through LPGA deal
The Ladies Professional Golf Association has agreed a new commercial partnership with Taiwanese hardware and electronics company Acer.
GE extends Paralympic Games association with Rio 2016 deal
US conglomerate General Electric has extended its backing of the Paralympic Games by agreeing to sponsor next year’s edition of the multi-sport event in Rio de Janeiro.
Toshiba scores renewal with CSL’s Hangzhou Greentown
Japanese conglomerate Toshiba has secured an extension to its sponsorship agreement with Chinese Super League football club Hangzhou Greentown.
Hisense signs up as Red Bull retains commercial value
The Infiniti Red Bull Racing Formula One team this month signed a deal with Chinese electronics manufacturer Hisense as the team’s commercial programme continues to thrive in the face of on-track troubles.
Soul Electronics plugs in to Handball Bundesliga’s Final Four
US consumer electronics company Soul Electronics has agreed a deal to become a partner of the German Handball Bundesliga’s showpiece 2015 Final Four event.
FanDuel secures multiple NFL team partnerships
US fantasy sports games company FanDuel has secured a major presence in American football by signing multi-year sponsorship agreements with 15 NFL teams.
LFP scores Kingdomway and Konami partnerships
Chinese health and nutrition company Kingdomway has secured a sponsorship agreement with the Spanish Football League (LFP).
SEA Games continues commercial charge with GP Batteries
The 2015 Southeast Asian (SEA) Games has signed battery manufacturer GP Batteries as its latest commercial partner.
Hisense: Eyes on the US as portfolio expands
Chinese consumer electronics brand Hisense is focusing on the US, Western Europe and Australia as it looks to use sponsorship to increase awareness outside its home market of China.
GoPro teams up with MotoGP
Wearable camera brand GoPro has struck a partnership deal with the MotoGP motorcycling world championship.
Hisense on board with Red Bull Racing ahead of Chinese GP
Formula One team Red Bull Racing has agreed a multi-year partnership with Chinese consumer electronics manufacturer Hisense.
MLB renews with DraftKings and apparel partners
Online fantasy sports company DraftKings has agreed a multi-year extension to its partnership with Major League Baseball, which has also renewed terms with four of its leading on-field apparel providers.
IPL’s Knight Riders secure new principal sponsor for title defence
Reigning Indian Premier League champion the Kolkata Knight Riders has struck a deal for Chinese mobile phone manufacturer Gionee to replace rival Nokia as the team’s principal sponsor in the Twenty20 cricket competition.
TOP partner Samsung gets behind home Olympic Games
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) has enhanced its commercial portfolio by signing International Olympic Committee ‘TOP’ partner Samsung as its sixth top-tier domestic sponsor.
Major League Fantasy strikes Warriors deal
Online daily fantasy sports operator Major League Fantasy has unveiled a partnership with the Golden State Warriors NBA basketball team in North America.
Usha extends Mumbai Indians link
Home appliance manufacturer Usha International has extended its sponsorship deal with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.
Barcelona scores extra year with Panasonic
Spanish Liga football club Barcelona has signed a one-year extension to its sponsorship agreement with Panasonic.
LG pays more for NCAA Corporate Partner renewal
The American arm of global consumer electronics group LG will pay an eight-figure fee per year for Corporate Partner marketing and activation rights to National Collegiate Athletic Association (NCAA) championship events in a multi-year deal.