Chinese consumer electronics brand Hisense signed as an Official Sponsor of World Cup 2018 in Russia last month in an eight-figure dollars deal.
US consumer electronics brand Logitech and Asian broadcaster Star Sports this month joined McLaren-Honda Formula One under multiyear agreements as the team seeks to expand portfolio during the 2017 series.
Italian Serie A club Juventus’s renewal of its deal with Samsung this month is part of a sweep of deals set to push the club’s sponsorship revenues to over €70m ($61.4m) in the 2015-16 season, the highest of any Italian club and more than a 30-per-cent increase on the 2014-15 season.
The International Basketball Federation (Fiba) has today (Thursday) signed a global partnership with Chinese consumer electronics company TCL.
German Bundesliga football champion Bayern Munich has extended a partnership with Beats by Dr Dre, the high-profile headphones and loudspeakers manufacturer.
Chinese technology and entertainment experience company LUCI has agreed a deal to sponsor the 2018 Fifa World Cup in Russia ahead of the start of the national team football tournament later this week.
LaLiga, which operates the top two divisions of Spanish football, has extended its partnership with consumer electronics company Samsung.