Consumer Electronics
DraftKings extends with NHL’s Kings, partners Staples Center
DraftKings has extended its sponsorship of North American ice hockey franchise Los Angeles Kings, while the fantasy sports games company has also secured a long-term partnership with the NHL team’s Staples Center home.
Debut International Champions Cup China unveils sponsors
Organisers of the inaugural International Champions Cup China have revealed the first wave of sponsors that have signed up to support the debut edition of the pre-season club football tournament.
FanDuel bolsters NBA standing with multiple team deals
Fantasy sports gaming company FanDuel has enhanced its presence in the North American NBA basketball league through signing multi-year partnerships with 13 individual franchises.
Duracell to power Rugby World Cup
Duracell has been unveiled by World Rugby, the global governing body of rugby union, as the official battery provider for the 2015 Rugby World Cup in England.
DraftKings signs 33rd deal of 2015 with MSG
Fantasy sports brand DraftKings has signed a five-year deal to become a Signature Partner of the Madison Square Garden Company, the commercial rights-holder for the Madison Square Garden arena and its sports teams.
Ingolstadt celebrates Bundesliga promotion with Media Markt deal
German football club FC Ingolstadt 04 has signed a sponsorship agreement with consumer electronics store chain Media Markt.
Sony doubles up for Champions League renewal
Consumer electronics manufacturer Sony has doubled its investment as an official sponsor of the Uefa Champions League as Uefa finalises its roster for the 2015-18 cycle.
DraftKings add MSG sports properties to burgeoning roster
Fantasy sports gaming firm DraftKings has continued its partnership drive with major sporting properties by agreeing a multi-year deal with the Madison Square Garden Company.
Hisense expands sports portfolio with Maccabi Tel Aviv deal
Chinese consumer electronics manufacturer Hisense has agreed a sponsorship deal with Israeli Premier League football club Maccabi Tel Aviv.
DraftKings adds to sports portfolio with Belmont Stakes partnership
Fantasy sports operator DraftKings has agreed a deal to become the presenting sponsor of the 2015 Belmont Stakes Racing Festival, a US horseracing event run by the New York Racing Association.
Samsung stays close to home with Gwangju 2015 partnership
Electronics giant Samsung has reached an agreement to become a top-tier partner of the Gwangju 2015 Universiade multi-sport event.
Epson maintains Manchester United partnership
Japanese electronics company Epson has renewed its global partnership with English Premier League football team Manchester United.
Xperia brand to be showcased as Sony nets Champions League extension
Sony Computer Entertainment Europe has today (Thursday) extended its top-tier sponsorship agreement for the Uefa Champions League club football competition.
Spanish Liga expands Sockatyes and Konami deals
The Spanish Football League (LFP) has expanded its partnerships with Chinese football accessories company Sockatyes and computer game company Konami.
Bundesliga’s Freiburg extends premium partnership
German Bundesliga football club Freiburg has extended a sponsorship deal with Berg bei Ravensburg-based electromechanical components provider Rafi.
Samsung renews ties with World Surf League
The World Surf League (WSL) has renewed a partnership with electronics manufacturer Samsung.
DraftKings joins the Nascar grid
Fantasy sports operator DraftKings has teamed up with the Nascar North American stock car-racing series.
Brother and LG back German handball
Japanese electronics company Brother has secured a long-term partnership with the German Handball Federation (DHB) and the Handball Bundesliga, while Korea’s LG Electronics has agreed to back the latter’s Final Four competition.