US consumer electronics company Soul Electronics has agreed a deal to become a partner of the German Handball Bundesliga’s showpiece 2015 Final Four event.
Under the agreement, Soul will benefit from a number of branding opportunities during this year’s Final Four including advertising exposure on the handball court and in-arena signage.
Soul will also receive branding exposure on the official Bundesliga website and the league's various social media platforms.
Soul’s sponsorship activity during the event will focus on its range of premium headphones.
The 2015 Final Four will take place on May 9-10 at Hamburg’s O2 World arena.