College Sport
Nissan signs up 100 colleges in local markets play
Carmaker Nissan is focused on engaging local dealers to support its goal of a 10-per-cent market share in the US following its mammoth sponsorship deal with 100 US colleges.
Colleges fill US gap in global strategy
Carmaker Nissan is looking to bring all of its sponsorship deals under the global brand umbrella, Gerhard Fourie, general manager, global brand strategy for Nissan, told Sports Sponsorship Insider following the brand’s 100-US college deal.
Allstate: College football remains key platform
US insurance company Allstate is using college football as the main platform to communicate its key messages.
LG pays more for NCAA Corporate Partner renewal
The American arm of global consumer electronics group LG will pay an eight-figure fee per year for Corporate Partner marketing and activation rights to National Collegiate Athletic Association (NCAA) championship events in a multi-year deal.
The value of NCAA advertising
National Collegiate Athletic Association (NCAA) managing director, marketing and broadcast alliances, Keith Martin estimates that around 40 to 50 per cent of all advertising revenue during the Division I Men’s Basketball Championship is delivered by NCAA sponsors.