College Sport
Horns Up, Limes In – Corona & University of Texas at Austin
In Q1 2020, UT beer partner Corona leveraged its rights around the Texas Longhorns basketball team with a programme led by a pair of limited edition co-branded sneakers.
Nike extends kit agreement with University of Nevada, Las Vegas
Sports brand Nike has signed a three-year extension of its kit agreement with the University of Nevada, Las Vegas (UNLV) athletics department, in a deal worth $3m (€2.7m) per year.
St John’s University signs apparel partnership with Nike
St. John's University has renewed its apparel partnership with Nike following the expiration of a six-year deal with Under Armor
George Washington University replaces Nike with Adidas
German sportswear company Adidas has entered into a partnership with George Washington University in Washington, D.C
Hancock Whitney Bank to name South Alabama Jaguars stadium
The University of South Alabama’s new American football stadium will be named the Hancock Whitney Stadium, after a 10-year deal was agreed with the Mississippi-based bank.
Pac-12 teams up with Copia
The Pac-12 US college sports conference has entered into a partnership with waste management platform Copia
Coca-Cola provides assist as BodyArmor partners NCAA
US sports drinks brand BodyArmor has agreed a new partnership with the National Collegiate Athletic Association, a deal made possible through shareholder Coca-Cola
UPenn closes historic Naming Rights deal with Macquarie
The University of Pennsylvania has closed a historic Naming Rights deal with global asset management firm Macquarie
Shamrock Farms steps up University of Arizona backing
Family-owned dairy products manufacturer Shamrock Farms has expanded its long-running partnership with the University of Arizona through a new agreement with its athletics division
Servpro to serve as Cotton Bowl title sponsor
Servpro, a provider of fire and water clean-up services, has agreed to become the new title sponsor of the Cotton Bowl US college American football game
Nike seals Clemson Athletics renewal
US sportswear giant Nike has sealed a $58m (€50m) extension with Clemson Athletics, which represents the sports teams of Clemson University in South Carolina.
Bahamas Bowl sets first with new title sponsor
The Bahamas Bowl college American football game has signed a title sponsorship agreement with the Elk Grove Village municipality in Illinois
Nike agrees extension with University of Memphis
US sportswear company Nike has renewed a partnership with the athletics division of the University of Memphis.
University of Nevada switches from Nike to Adidas
The athletics division of the University of Nevada has entered into a partnership with German sportswear company Adidas.
Fresno State scores short-term extension with Nike
The athletics department at California State University, Fresno, has renewed a partnership with US sportswear company Nike.
University of Wyoming switches to Adidas
German sportswear manufacturer Adidas has entered into a partnership with the athletics division of the University of Wyoming in the US.
University of Washington strikes lucrative Adidas deal
The athletics department of the University of Washington has agreed a deal for German sportswear manufacturer Adidas to become the new official footwear and apparel partner of its Huskies sports teams.