College Sport

In Q1 2020, UT beer partner Corona leveraged its rights around the Texas Longhorns basketball team with a programme led by a pair of limited edition co-branded sneakers.

Sports brand Nike has signed a three-year extension of its kit agreement with the University of Nevada, Las Vegas (UNLV) athletics department, in a deal worth $3m (€2.7m) per year.

St. John's University has renewed its apparel partnership with Nike following the expiration of a six-year deal with Under Armor

German sportswear company Adidas has entered into a partnership with George Washington University in Washington, D.C

The University of South Alabama’s new American football stadium will be named the Hancock Whitney Stadium, after a 10-year deal was agreed with the Mississippi-based bank.

The Pac-12 US college sports conference has entered into a partnership with waste management platform Copia

US sports drinks brand BodyArmor has agreed a new partnership with the National Collegiate Athletic Association, a deal made possible through shareholder Coca-Cola

The University of Pennsylvania has closed a historic Naming Rights deal with global asset management firm Macquarie

Family-owned dairy products manufacturer Shamrock Farms has expanded its long-running partnership with the University of Arizona through a new agreement with its athletics division

Servpro, a provider of fire and water clean-up services, has agreed to become the new title sponsor of the Cotton Bowl US college American football game

US sportswear giant Nike has sealed a $58m (€50m) extension with Clemson Athletics, which represents the sports teams of Clemson University in South Carolina.

The Bahamas Bowl college American football game has signed a title sponsorship agreement with the Elk Grove Village municipality in Illinois

US sportswear company Nike has renewed a partnership with the athletics division of the University of Memphis.

The athletics division of the University of Nevada has entered into a partnership with German sportswear company Adidas.

The athletics department at California State University, Fresno, has renewed a partnership with US sportswear company Nike.

German sportswear manufacturer Adidas has entered into a partnership with the athletics division of the University of Wyoming in the US.

The athletics department of the University of Washington has agreed a deal for German sportswear manufacturer Adidas to become the new official footwear and apparel partner of its Huskies sports teams.