Clothing & Accs.
Porsche Motorsport smartens up with Hugo Boss
German automotive marque Porsche has agreed a multi-year partnership with fashion company Hugo Boss encompassing its array of motorsport activities
Mbappé crowned as new Hublot brand ambassador
France and Paris St Germain football star Kylian Mbappé has signed as a new brand ambassador for luxury watch brand Hublot.
Game, set, Rolex for Roland-Garros
Swiss watchmaker Rolex has been named as the new timing partner of the French Open, completing the brand’s clean sweep of all four tennis Grand Slams.
Warrington Wolves score new kit partner
English Super League rugby league club Warrington Wolves has entered into a two-year partnership with Irish sportswear manufacturer O’Neills.
Hugo Boss extends fashion partnership with AS Roma
Serie A club AS Roma has renewed its Official Fashion Partner deal with German designer Hugo Boss
Engelbert Strauss joins road to EHF Euro 2020
The European Handball Federation has secured the first-ever presenting partner for the qualifying campaign to its men’s European Championship with German workwear manufacturer Engelbert Strauss signing u…
Manchester United signs first denim partner
English Premier League football club Manchester United has signed a global partnership with US clothing company True Religion
Tag Heuer signs on for return of Next Gen ATP Finals
Swiss watchmaker Tag Heuer has partnered up with the Next Gen ATP Finals through a deal that is set to introduce further new elements to the annual event for the world’s top 21-and-under male tennis p…
AOKI becomes Tokyo 2020’s latest domestic partner
The Tokyo Organising Committee of the 2020 summer Olympic and Paralympic Games has signed its 54th domestic partner through an agreement with clothing manufacturer AOKI Holdings
Express clothing brand expands partnership with NBA
US clothing brand Express has expanded its partnership with the National Basketball Association, with a new ad campaign and line of NBA-licensed apparel to follow
Piquadro enters football market with AC Milan
Italian leather goods company Piquadro has ventured into the world of football sponsorship by agreeing a partnership with Serie A club AC Milan
Huddersfield puts best foot forward with Goodwin Smith
English Premier League football club Huddersfield Town has struck a one-year extension to its partnership with menswear brand Goodwin Smith
Surf’s up in France for Quiksilver and ROXY title deals
The France stop on the World Surf League (WSL) Championship Tour will continue to be called the 'Quiksilver and ROXY Pro France' for the next three years, through 2021
Tissot eyes 12-year extension with Asian Games
Swiss watchmaker Tissot is likely to extend its partnership with the Asian Games for another 12 years, until the 2026 games in Nagoya, Japan, according to the brand’s chief executive.
Beach volleyball series debuts with Roka partnership
Performance eyewear manufacturer Roka Sports has agreed a partnership with p1440, the new beach volleyball event series launched by US five-time Olympian Kerri Walsh Jennings (pictured)
Bundesliga partnership pays off as TAG Heuer extends
Swiss watch brand TAG Heuer will remain an Official Partner and the Official Timekeeper of Bundesliga and Bundesliga 2, extending the partnership that has been in place since 2015-16
Champions League first, then the world for PSG and Jordan Brand
Paris St-Germain and the Jordan Brand formally announced their highly-anticipated new collaboration on Thursday ahead of next week's Champions League group stage
Jordan Brand’s PSG play mixes football and lifestyle
Nike’s Jordan Brand will attempt to migrate its lifestyle brand to football with its first ever football club collection.