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AOKI becomes Tokyo 2020’s latest domestic partner

The Tokyo Organising Committee of the 2020 summer Olympic and Paralympic Games has signed its 54th domestic partner through an agreement with clothing manufacturer AOKI Holdings.

AOKI has been attributed the category ‘business and formal wear’ as a Tokyo 2020 official supporter, the third domestic tier of the sponsorship programme.

AOKI becomes the ninth firm to occupy this sponsorship tier, with Tokyo 2020 having also secured 15 gold partners and 30 Official Partners.

Tokyo 2020 president Yoshiro Mori said: “AOKI Holdings has had a close relationship with the Olympic Games, having designed and produced the official uniforms for the Japan Olympic team at the Olympic winter Games PyeongChang 2018 as well as the uniforms for the Tokyo 2020 bid team in 2013.”

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.