The European Handball Federation has secured the first-ever presenting partner for the qualifying campaign to its men’s European Championship with German workwear manufacturer Engelbert Strauss signing up to back the road to Euro 2020.
As part of the new agreement, Engelbert Strauss will continue its involvement with the final tournaments of both the men’s and women’s events. As well as presence at the women’s Euro 2018 in France in December, the brand will be an official sponsor at the men’s Euro 2020 in Sweden, Austria and Norway and the women’s Euro 2020 in Norway and Denmark.
Over six rounds of qualification and in 96 matches, Engelbert Strauss will benefit from brand exposure on LED boards, sleeve advertising on the playing shirts of participating teams, two floor stickers in newly created positions on court as well as additional activation rights. A new composite logo will be integrated into related digital channels, print materials and media backdrops.
A total of 32 teams from across Europe will compete in the Euro 2020 qualifiers, with the first matches starting on Wednesday. Qualification will be played in eight groups of four teams with 20 countries ultimately qualifying for the final tournament.
Euro 2020 co-hosts Sweden, Austria and Norway as well Euro 2018 champions, Spain, are already qualified for the final event, which will be played from January 9-26.
Euro 2020 is the first edition to feature 24 teams and be hosted by three nations. It also marks the first time the championship’s final weekend will be played in a football stadium – Stockholm’s Tele2 Arena – with a capacity of over 20,000.
The deal was brokered by the Infront agency, the EHF’s exclusive media and marketing partner for the Euro events.