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Hugo Boss extends fashion partnership with AS Roma

Serie A club AS Roma has renewed its Official Fashion Partner deal with German designer Hugo Boss.

The partnership, which was first launched in October 2017, will now run until the end of the 2018-19 season.

As the club’s Official Fashion Partner, Hugo Boss supplies formal, non-playing attire for AS Roma players and technical staff.

Hugo Boss has already produced and delivered its new matchday series to the club, which debuted last weekend in Roma’s Serie A clash with S.P.A.L.

The outfit, created exclusively for the squad, is comprised of a blue, slim-fit suit, with a white slim-fit cotton shirt and a silk tie featuring the Roma logo. Hugo Boss also supplies black leather belts and dress shoes.

The complete outfit – except for the club tie – is available to purchase exclusively at Hugo Boss’s Roma store.

Hugo Boss also has similar fashion partnerships with Real Madrid, Bayern Munich, Paris Saint-Germain and Tottenham Hotspur.

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The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

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