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Surf’s up in France for Quiksilver and ROXY title deals

The France stop on the World Surf League (WSL) Championship Tour will continue to be called the ‘Quiksilver and ROXY Pro France’ for the next three years, through 2021.

Action sports brand Quiksilver is the Title Sponsor of the men’s surfing competition and ROXY, a Quiksilver-owned line of apparel for women, is Title Sponsor of the women’s competition.

The brands have sponsored the event, held on the beaches of Seignosse, Capbreton and Hossegor in southwestern France, since 2001.

Under the deal, Quiksilver and ROXY get rights to host an on-site merchandising area where they sell event-branded apparel, beachwear, headwear and footwear.

The Australia-based brands are also Title Sponsors of the men’s and women’s events at the Pro Gold Coast Championship Tour event in Queensland, Australia.

Most of the 11 Championship Tour events are sponsored by surfing apparel and shoe brands. The Corona beer brand is Title Sponsor of stops in Bali and South Africa.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.