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Huddersfield puts best foot forward with Goodwin Smith

English Premier League football club Huddersfield Town has struck a one-year extension to its partnership with menswear brand Goodwin Smith.

After backing Huddersfield for its debut Premier League campaign in 2017-18, Goodwin Smith has returned for the 2018-19 season.

Over the course of the partnership, the two parties will provide offers and competitions for the club’s supporters.

Jack Dyson, marketing manager at Goodwin Smith said: “Last season we had an overwhelming amount of support from the footballing community, the HTAFC fans and our own customers around the partnership so we were keen to continue our association with the club.”

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.