Clothing & Accs.
SailGP lands Rolex as Presenting Partner
Swiss watchmaker Rolex has expanded its historic ties to the sport of sailing by agreeing a multi-year deal to become the Presenting Partner and Official Timepiece of the new SailGP championship
Haas F1 extends Jack & Jones partnership
Danish menswear brand Jack & Jones has renewed its sponsorship deal with US Formula One motor-racing team Haas F1
Lacoste commits to new-look Miami Open
French apparel brand Lacoste has agreed a five-year extension to its partnership with the Miami Open tennis tournament
Rolex extends commitment to Davis Cup
Swiss watchmaker Rolex has today (Monday) extended its sponsorship of the Davis Cup national team tennis tournament
PSG, Hugo Boss expand partnership through co-branded “mini-collection”
German fashion label Hugo Boss has expanded its partnership with Paris Saint-Germain through a new line of co-branded menswear
HLA Jeans signs jersey deal with PSG esports team
PSG.LGD, the Dota 2 esports team of French Ligue 1 football club Paris Saint-Germain, has signed a sponsorship deal with Chinese apparel brand HLA Jeans
Louis Vuitton’s Davis Cup deal gets Kosmos era started
The revamped Davis Cup has reached a four-year Official Trophy Partner agreement with French fashion brand Louis Vuitton
Swedish Olympic Committee signs Uniqlo kit deal
Japanese clothing company Uniqlo has agreed a four-year deal to become the Swedish Olympic Committee’s (SOK’s) new main sponsor and official apparel supplier for its Olympic and Paralympic teams.
Sponsors sign on for India’s Pro Volleyball League
India’s Pro Volleyball League, a new franchise-based competition, has secured a title sponsor and three other commercial partners ahead of its debut season.
Timely deal for European Games
Timing devices manufacturer Minsk Watch Plant has agreed a sponsorship deal with the 2019 European Games
Osaka targets global expansion with FIH deal
The International Hockey Federation (FIH) has agreed a four-year partnership with hockey fashion and equipment brand Osaka
Panerai supports Luna Rossa’s America’s Cup team
Italian watch manufacturer Panerai has agreed a deal to sponsor Luna Rossa, the Challenger of Record for the 36th edition of the America’s Cup sailing event.
Sassuolo Calcio renews tailoring deal with Messori Uomo
Italian Serie A club Sassuolo Calcio has renewed its Official Supplier partnership with local tailors Messori Uomo
Blåkläder partners up with FFHandball ahead of World Championship
FFHandball, the sport’s governing body in France, has agreed a new partnership with Swedish apparel manufacturer Blåkläder.
Hoffenheim smartens up with new fashion partner Falke
German Bundesliga football club TSG 1899 Hoffenheim has agreed a new partnership with fashion company Falke
Scalpers extends fashion partnership with Sevilla
Spanish LaLiga club Sevilla has extended its partnership with fashion brand Scalpers until the end of the 2020-21 season.
The Official Formalwear partnership began in 2014-2015
SAFA signs up clothing partner
The South African Football Association has entered into a partnership with Turkish clothing brand D’S Damat.
Red Bull Racing renews Tag Heuer deal
Swiss watch manufacturer Tag Heuer has extended its sponsorship deal with Formula One motor-racing team Red Bull Racing