Betting
Unibet to sponsor Sweden’s HockeyAllsvenskan
Betting operator Unibet has struck a deal to serve as the main sponsor of the HockeyAllsvenskan, the top division of ice hockey in Sweden.
Unibet said that the deal is worth SEK25m (€2.3m/$2.6
Betway unveils seal six-figure shirt deal with PSG.LGD
Global online bookmaker Betway has signed a new six-figure front-of-shirt deal with French-Chinese esports team PSG.LGD
Watford unveils ‘record’ front-of-shirt deal with Sportsbet.io
Premier League football club Watford has signed a new front-of-shirt partnership with Sportsbet.io.
In an official statement, Watford said the deal is the largest sponsorship in the club’s history.
Aston Villa signs BR88 as first sleeve sponsor
Newly-promoted Premier League club Aston Villa has signed its first ever shirt sleeve deal with Asian betting and gaming brand BR88
Arsenal signs Official Betting Partner deal with VBET
Premier League football club Arsenal has signed a new partnership with online sportsbook and casino platform VBET
Serie A clubs look to sleeve patches, digital touch-line ads to cover loss of betting sponsors
Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.
Betfair to title sponsor Northumberland Plate Festival, Fighting Fifth Hurdle
UK betting exchange platform Betfair has signed as the new title sponsor of the Northumberland Plate Festival and Fighting Fifth Hurdle race.
Betfred partners up with Netball World Cup
UK bookmaker Betfred has agreed a sponsorship deal with the 2019 Netball World Cup
Nottingham Forest inks record front-of-shirt deal with Football Index
English Championship club Nottingham Forest has signed a record-breaking front-of-shirt deal with the Football Index stock market platform
Wellbet backs Australian Open table tennis event
Online gaming company Wellbet has agreed a deal to sponsor the upcoming Australian Open table tennis event in Geelong.
Wellbet agreed the deal with the International Table Tennis Federation (ITTF)
Casa de Apostas signs fourth Brazilian top-flight deal with Bahia
Campeonato Brasileiro Série A club Bahia has signed a new partnership with online sportsbook and casino brand Casa de Apostas ('House of Gambling').
Birmingham City signs up BoyleSports as shirt sponsor
English Championship football club Birmingham City has agreed a deal for bookmaker BoyleSports to become its new principal partner
Wolves end W88 deal, seal record shirt sponsorship with ManBetX
English Premier League football club Wolverhampton Wanderers has signed a record sponsorship deal with ManBetX
LoveBet enters Premier League with Burnley shirt deal
English Premier League football club Burnley has signed Asian betting brand LoveBet as its new main sponsor.
The three-season deal will run from 2019-20 to 2021-22
Choctaw Casinos & Resorts remains with Rangers for move to new ballpark
Major League Baseball franchise the Texas Rangers have agreed a multi-year partnership with Choctaw Casinos & Resorts that will ensure the two parties’ association continues for the team’s move into its…
Premiership Rugby signs multi-year betting partnership with BetUK.com
Premiership Rugby, England’s top-flight rugby union league, has struck an Official Betting Partner deal with online casino and betting brand BetUK.com.
BetUK.c
Cruzeiro signs kit branding deals with Energea, Casa de Apostas
Campeonato Brasileiro Série A club Cruzeiro has signed new partnerships with photovoltaic power brand Energea and betting brand Casa de Apostas.
Betway renews with West Ham, breaks its own record partnership fee
Global sportsbook and casino brand Betway has paid a new record fee to extend its partnership with Premier League club West Ham