Betting
Super League hails record Betfred title sponsor deal
UK bookmaker Betfred has renewed its title sponsorship of the Super League rugby league competition.
The new deal will run until the end of the 2021 season
Botafogo and Cruzeiro team up with Casa de Apostas, PPPoker
Campeonato Brasileiro Série A football clubs Botafogo and Cruzeiro have signed kit sponsorship deals with betting firm Casa de Apostas and online poker company PPPoker, respectively.
Santos adds Casa de Apostas as latest shirt sponsor
Campeonato Brasileiro Série A football club Santos has signed a shirt sponsorship deal with betting company Casa de Apostas.
Real Madrid extends Codere partnership
Spanish gaming company Codere has agreed a three-season extension to its partnership with LaLiga football club Real Madrid
Betsson Group of gaming brands signs with Alfa Romeo Racing
Formula One’s Alfa Romeo Racing team has signed up its first betting partner – the Betsson Group of sports betting and casino gaming sites – in a Europe-only deal.
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Ascot names Betfred official bookmaker
Ascot Racecourse has agreed a three-year partnership with bookmaker Betfred
AFC Bournemouth renews with M88, Mansion Group
Premier League club AFC Bournemouth has extended shirt sponsorship deals with online gaming companies M88 and Mansion Group.
The new one-year deals will cover the 2019-20 Premier League season
Betfred extends backing of World Snooker Championship
UK bookmaker Betfred has extended its title sponsorship of the World Snooker Championship
MGM makes fourth major US sports league play with MLS deal
MGM Resorts International has wrapped up its fourth US major league deal with a four-year partnership with Major League Soccer.
The deal is understood to be worth between $2m (€1.8
Rangers retain 32Red as shirt sponsor
Scottish Premiership football club Rangers has agreed a two-season extension to its partnership with principal sponsor, online casino brand 32Red
GVC calls for gambling sector ban on shirt deals in UK football
Global sports-betting and gaming group GVC Holdings has called for a ban on gambling company shirt sponsorships and perimeter advertising in UK football
SportPesa gets first-year discount in Racing Point F1 title deal
Kenyan bookmaker SportPesa is paying $8m (€7.1m) in year one of its two-year title sponsorship deal with Formula One team Racing Point, and $12m in year two, SportBusiness Sponsorship has learned.
Betway extends backing of All-Weather Championships
Online bookmaker Betway has renewed its sponsorship of horse-racing’s All-Weather Championships.
The new three-season deal has been signed during the final year of Betway’s current three-year deal.
Galaxy Entertainment to title sponsor Man City pre-season clash at EuroJapan Cup
Hong Kong casino brand Galaxy Entertainment has signed as the new title partner of the inaugural EuroJapan Cup
Goodwood Festival signs Unibet partnership
Betting operator Unibet has signed a three-year partnership with Goodwood Racecourse, granting it exclusive ownership and naming rights to feature races across the Goodwood Festival week
Freiburg extends with betting partner Lotto
German Bundesliga football club SC Freiburg has extended its partnership with sports betting company Lotto Baden-Württemberg.
CHR series to transform UK racing’s sponsorship landscape – agency
A new team-based horse racing series will help the sport shed its traditional ‘boots and Barbour’ image in the UK and attract sponsors from outside the dominant alcohol and gambling sectors, a leading age…
NRL’s Sharks tie up wide-ranging deal with PointsBet
Australian NRL rugby league team Cronulla-Sutherland Sharks has agreed a wide-ranging sponsorship deal with online bookmaker PointsBet