English Premier League football club Burnley has signed Asian betting brand LoveBet as its new main sponsor.
The three-season deal will run from 2019-20 to 2021-22. LoveBet’s branding will appear on the front and sleeves of all adult home and away shirts.
In adhering to strict betting rules, all junior shirts will not carry the LoveBet logo and will remain blank.
LoveBet is also the official Asian betting partner of French Ligue 1 champion Paris Saint-Germain in a deal running since 2018.
Edward Li, senior director from LoveBet, said: “We are thrilled to announce our first English Premier League shirt partnership with Burnley Football Club. The growing presence of the club in Asia and worldwide will help us further promote our brand.
“We’re already planning a lot of activities for the fans and our users and are looking forward to the partnership in the coming three years.”
LoveBet succeeds fellow gaming company LaBa360 as Burnley’s main sponsor.