Betting
Betano supports Portuguese market entry with Braga deal
Portuguese Primeira Liga football club SC Braga has agreed a three-season deal to make online gambling brand Betano its new main sponsor.
The contract covers the three seasons spanning 2019-20 to 2021-22
Lotto, Soudal strike innovative extension to cycling team deal
Belgium's national lottery, Nationale Loterij, and sealants and adhesives brand Soudal have extended their title sponsorship deals with the Belgian UCI WorldTour cycling team
Barcelona signs 1xBet as new global partner
Spanish LaLiga football club Barcelona has agreed a deal to make online betting company 1xBet a new global partner
Yobet enters UK sponsorship scene with Swansea City deal
Championship football club Swansea City has unveiled online betting brand Yobet as its new front-of-shirt sponsor
Online betting brand Winline to sponsor Euroleague Basketball in Russia
Russian online gaming company Winline has signed as the Official Betting Partner of Euroleague Basketball in Russia until 2022
Svenska Spel strikes long-term Swedish Olympic Committee deal
Swedish state-owned gambling company Svenska Spel has struck a deal to become the new main sponsor of the country’s National Olympic Committee, the SOK.
The deal will be worth more than SEK100m (€9.5m/$10.7m)
Dafabet clinches Norwich City deal in intense market for Premier League shirt rights
Philippine betting brand Dafabet has signed as the new Principal Partner and main shirt sponsor of newly-promoted Premier League club Norwich City
Casumo seeks to promote UK sports betting launch with Reading deal
English Championship football club Reading has signed Maltese headquartered online casino operator Casumo as its new main sponsor
Bwin steps up as Valencia’s new shirt sponsor
Spanish LaLiga football club Valencia has today (Friday) unveiled online betting provider Bwin as its main sponsor for the next three seasons
Brisbane Lions extend with major sponsor Neds
AFL Aussie rules club Brisbane Lions has extended its partnership with online bookmaker Neds for a further two years
Unibet signs front-of-shirt deal with Club Brugge
Belgian First Division A side Club Brugge has signed a new front-of-shirt deal with online gambling brand Unibet
MLS lifts restrictions on liquor, sports betting partnerships
Major League Soccer has altered its commercial guidelines to allow its clubs to secure jersey and stadium naming-rights sponsorships with sports betting and liquor companies
Marathonbet lands shirt sponsor deal with Sevilla
Spanish LaLiga football club Sevilla has unveiled betting service Marathonbet as its new shirt sponsor
32Red extends with Leeds United, Unibet gets training kit rights
English Championship club Leeds United has signed a two-year extension to its main shirt sponsorship deal with online betting brand 32Red
Spanish lottery body partners with Liga Asobal
LoterÃas y Apuestas del Estado, a state-run Spanish lottery operator, has agreed a one-season sponsorship deal with Liga Asobal, the top division of Spanish club handball.
Bayer 04 extends Tipwin deal
Sports betting company Tipwin has agreed a three-year extension to its partnership with German Bundesliga football club Bayer 04 Leverkusen
Bwin to sign new front-of-shirt deal with Valencia – report
Austrian online sportsbook and casino brand Bwin is closing in on a new front-of-shirt deal with LaLiga club Valencia, according to reports
Dignitas claims landmark deal with Esports Entertainment Group
UK-based esports organisation Dignitas has agreed a three-year partnership with Esports Entertainment Group, a licensed online gambling company focused on esports wagering and gaming