HomeNewsNewsGamblingFootballEngland

Birmingham City signs up BoyleSports as shirt sponsor

English Championship football club Birmingham City has agreed a deal for bookmaker BoyleSports to become its new principal partner.

The partnership runs until the end of the 2020-21 season and Birmingham said the agreement marks the club’s biggest sponsorship deal in more than a decade.

BoyleSports’ logo will feature on the front of the men’s team’s playing kit and replica shirts as part of the deal.

BoyleSports will also use the partnership to ingrain its brand into the greater Birmingham community and create a long-lasting relationship with locals.

Birmingham debuted its new BoyleSports-branded shirt for the 2019-20 season with a Peaky Blinders-inspired kit launch.

The Netflix Original series is set in Birmingham and is set to return for its fifth series this year.

Most recent

US logistics brand FedEx is paying about €50m ($56.2m) for its new four-year multi-tournament sponsorship deal with European football’s governing body Uefa, according to industry sources.

Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.

Chinese smartphone brand Oppo has combined the launch of its flagship Reno handset with its ICC Cricket World Cup campaign: #BeAShotmaker.

The French Tennis Federation (FFT) has struck two deals for the Roland-Garros grand slam tournament.