TURIN, ITALY - APRIL 28: Alejandro Berenguer (L) of Torino FC is challenged by Ricardo Rodriguez of AC Milan during the Serie A match between Torino FC and AC Milan at Stadio Olimpico di Torino on April 28, 2019 in Turin, Italy. (Photo by Valerio Pennicino/Getty Images)
Atalanta’s renewal with online gaming company StarCasinò shows that clubs in Italy’s Serie A are still agreeing deals with gambling brands from the sector despite legislation that outlaws such agreements from…
Online gaming operator 888 Holdings has struck one-year shirt sponsorship deals with three Championship clubs for the 2016-17 season and could do more deals as new rules in the EFL (English Football League) increase opportunities for betting brands to associate with all 72 clubs.
Newly-promoted German Bundesliga football club SC Paderborn has extended its partnership with sportswear manufacturer Sport-Saller.
The new five-season deal will run until the end of the 2024-25 season