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Serie A clubs look to sleeve patches, digital touch-line ads to cover loss of betting sponsors

TURIN, ITALY - APRIL 28: Alejandro Berenguer (L) of Torino FC is challenged by Ricardo Rodriguez of AC Milan during the Serie A match between Torino FC and AC Milan at Stadio Olimpico di Torino on April 28, 2019 in Turin, Italy. (Photo by Valerio Pennicino/Getty Images)

Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.

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