HomeAnalysisBettingAthleticsItaly

Serie A clubs look to sleeve patches, digital touch-line ads to cover loss of betting sponsors

TURIN, ITALY - APRIL 28: Alejandro Berenguer (L) of Torino FC is challenged by Ricardo Rodriguez of AC Milan during the Serie A match between Torino FC and AC Milan at Stadio Olimpico di Torino on April 28, 2019 in Turin, Italy. (Photo by Valerio Pennicino/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

In 2018, men’s grooming brand LEA leveraged its partnership with Deportivo Alavés through a national online and print advertising campaign.

Longstanding Canadian golf sponsor RBC hit new marketing heights in 2019 with a season-long, multi-channel activation programme leveraging its two PGA Tour title sponsorships and its team of ambassadors.

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…