Premiership Rugby, England’s top-flight rugby union league, has struck an Official Betting Partner deal with online casino and betting brand BetUK.com.
BetUK.com is a UK company owned by the Sweden-based LeoVegas Mobile Gaming Group, which holds a leading position in Europe’s mobile casino market.
Mark Good, representing BetUK.com, said: “With Premiership Rugby and its growing fanbase, BetUK.com intends to increase awareness about the sports betting offer that it provides to its customers.”
Under the deal, BetUK.com gets exclusive rights to a live streaming feed of Premiership Rugby, providing its customers with opportunities around in-play betting.
BetUK.com will also partner the free-to-play ‘Premiership Rugby Predictor’ game on the Premiership Rugby app. BetUK.com will activate around the game, providing odds, accumulators and other focused bets based on predictions.
In launching the sponsorship, both parties highlighted the importance of safer gambling tools and the promotion of the Safe Gambling Campaign to rugby fans.
From the 2019-20 season, Premiership Rugby and BetUK.com will partner in support of Safer Gambling Week. The Gamble Responsibly campaign will also be promoted at Premiership Rugby matches.