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Aston Villa signs BR88 as first sleeve sponsor

Newly-promoted Premier League club Aston Villa has signed its first ever shirt sleeve deal with Asian betting and gaming brand BR88.

The deal covers the 2019-20 season only, and will see BR88 join fellow Asian gaming company W88 and Italian sportswear brand Kappa as a Principal Partner of the Birmingham-based club.

The BR88 logo will feature on the sleeve of first-team and adult replica shirts. It will not feature on junior kits for ethical reasons.

Last week, Aston Villa named W88 as its main shirt sponsor for 2019-20, and in May, the club named Kappa as its official kit supplier for the next three seasons.

Read this: Aston Villa snaps up W88 as shirt sponsor

In April 2018, Villa claimed a first for the English football market, after signing a kit partnership with online sports apparel and merchandise retailer Fanatics and menswear brand Luke 1977.

The club became the first English team to adopt a three-party agreement with a manufacturer of sporting apparel and a fashion brand.

The arrangement allowed Fanatics to extend its relationship with the club, by becoming the official kit manufacturer while continuing to deliver its multi-channel retail capability, including management of the store at Villa Park stadium.

Read this: Kappa takes principal partner role at Aston Villa