SportBusiness staff, Europe

Online betting operator BK8 has become the 'Official Asian Betting Partner' of Spanish LaLiga sides Athletic Club Bilbao, Elche, RCD Mallorca, Valencia and Villarreal

English Premier League football team Wolverhampton Wanderers have agreed a deal for photographic agency Getty Images to become its exclusive photographic provider

Premier League club Manchester City has signed a new global partnership with health and wellness brand, Vejo, as the club’s Official Smart Blending Device Partner.

Online betting operator 888sport has entered into a partnership with the Liga ACB, the top tier of club basketball in Spain

Turkish Süper Lig football club Galatasaray has agreed a deal for national flag carrier Turkish Airlines to become its front-of-shirt sponsor during Uefa Champions League matches.

The International Equestrian Federation (FEI) has agreed a sponsorship deal with Belgian-based equine nutrition brand Cavalor

Italian Serie A football club AC Milan has agreed a one-season extension to its partnership with leather accessories manufacturer Piquadro

Italian automotive manufacturer Fiat has stepped up its association with Argentinian Superliga football team Racing Club by agreeing a short-term deal to become its main sponsor

Spanish insurance group Plus Ultra Seguros has extended its sponsorship of Liga Asobal, the top division of domestic club handball, into a fifth season

Spanish LaLiga football club Real Sociedad has ended its search for a new main sponsor after agreeing a deal with Asian sports media platform Goodball.com

US venue development, advisory and investment company Oak View Group has launched a global venue collective and will seek out a naming rights partner for British motorsport circuit Silverstone, which has…

The International Olympic Committee has agreed a new partnership with Chinese textile company Hengyuanxiang Group (HYX) spanning the next two editions of the Olympic Games