Business

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has extended its deal with Keith Prowse to be its official hospitality provider

English Premier League club Liverpool has confirmed a two-month extension of its kit supply deal with New Balance to cover the extended 2019-20 season

LaLiga, the organising body of the top two divisions of Spanish club football, has formed a joint venture with Spanish rights and production agency Mediapro and Super Sports Media, a subsidiary of Chinese…

Adidas has received approval from the German government for the participation of state-owned development bank KfW in a syndicated loan facility worth €3bn ($3.2

"Project 2020" will see classic baseball cards reinterpreted by a broad mix of modern artists

The National Football League's Los Angeles Rams have unveiled a new brand identity, which is timed to coincide with the team's scheduled move to the $5bn SoFi Stadium for the start of the 2020 season

The National Football League's Tampa Bay Buccaneers have enjoyed an immediate merchandise sales spike following the arrival of legendary quarterback Tom Brady

Deal with upstart lacrosse property to include both ticketing and marketing elements

With ballpark naming rights ending, brewing giant to gain several other entitlements

The International Table Tennis Federation has decided against awarding its commercial rights wholesale to an agency in its next cycle, and will instead use a combination of in-house expertise and agency…

Multiyear agreement includes renaming of team training facilities

The XFL has teamed up with Navigate Research and Connect Partnership Group to launch a comprehensive corporate partnership strategy for the spring season American football league in its push towards landing …

Name shift follows Fiserv takeover of First Data. Mets to rename facility address in honor of Hall of Famer Mike Piazza

Deal values Two Circles at $42m, extends deep tie between Bruin Sports Capital and WPP

Reunion comes after university went in-house for licensing

Ahead of this week's NBA Mexico City Games 2019, the National Basketball Association has announced the opening of the inaugural NBA Store in Mexico

New term calls for first-ever expansion of MLB simulation game title to non-PlayStation platforms