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IAAF extends Asics deal for 10 years, approves name change

IAAF President Lord Sebastian Coe poses with Naoki Matsushita of Asics. (Photo by Andy Lyons/Getty Images for IAAF)

Japanese sportswear company Asics has extended its deal to be an Official Partner of the International Association of Athletics Federations for 10 years, until 2029.

The deal covers all World Athletics Series events from 2020 to 2029, including the World Championships in 2021 in Oregon, and in 2023 in Budapest. Asics will provide footwear and apparel for officials and volunteers at all WAS events.

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