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OVG forms International Venue Alliance, commences Silverstone naming rights search

The cars line up on the grid at the start of the 2019 British Grand Prix at Silverstone (by Charles Coates/Getty Images)

US venue development, advisory and investment company Oak View Group has launched a global venue collective and will seek out a naming rights partner for British motorsport circuit Silverstone, which has signed up as the venture’s first member.

The OVG International Venue Alliance is modelled on OVG’s Arena and Stadium Alliance in the United States, an invitation-only partnership of 28 arenas which enables independent venues to attract global sponsorship opportunities, additional events and content, and achieve efficiencies of scale that are otherwise only available to large groups.

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