Olympic Games

Paris 2024 chief executive Étienne Thobois has welcomed the appointment of Endeavor-owned On Location to run a centralised hospitality programme for the 2024, 2026 and 2028 Olympics, stating that the …

Worldwide Olympic Partner Panasonic has extended its support for the International Olympic Committee’s Young Leaders Programme through to 2024.

Christian Voigt, vice-president of marketing development within IOC Television and Marketing Services (TMS), is to move from the role after Tokyo 2020 to join the wearable fitness brand Whoop

American politicians opposed to the Beijing 2022 Winter Olympics have criticised the event's US corporate sponsors during a congressional hearing

The organisers of the Paris 2024 Olympic and Paralympic Games have signed sporting goods retailer Decathlon as the latest sponsor of the event

AFA Sports has been named as the official apparel provider for the Nigerian team at the upcoming Olympics in Tokyo, becoming the first indigenous African apparel brand to feature at the Games

Large collection of new sponsors help fuel robust network totals

Professional services provider also extends long-running USOPC tie

Snack food giant continues long-running tie to US Olympic movement

Comcast has expanded its Olympic commitment by extending its sponsorship deal with Team USA through 2028 and has secured a founding partnership with the Los Angeles 2028 Olympic and Paralympic Games

The organising committee of the Tokyo 2020 Olympic and Paralympic Games has reached a “basic agreement” with all 68 domestic sponsors to extend their contracts and support the delayed Games.

The Canadian Olympic Committee (COC) has agreed a deal for law firm Fasken to become the first-ever official legal services partner of Team Canada

Digital bank Starling has agreed a deal to become the official banking partner of Team GB for this summer’s Olympic Games in Tokyo.

Australian financial services company Westpac has agreed a deal to become the official banking partner of the Australian Olympic team

The Japan Keirin Autorace foundation (JKA) will contribute financially to the maintenance of the Izu Velodrome Tokyo 2020 track cycling venue under a new deal with the Games' organisers

The British Olympic Association (BOA) has expanded its commercial portfolio ahead of the Tokyo 2020 Olympic and Paralympic Games by signing up British Airways as an official airline partner

Functional sportswear brand Odlo has agreed a deal sponsor support next year’s winter Youth Olympic Games in Lausanne.