Olympic Games

Australian media group Nine has followed up its recent rights agreement for the Olympic Games by signing a commercial sponsorship deal with the Australian Olympic Committee (AOC)

Airport operator Groupe ADP has announced a domestic sponsorship deal for the Paris 2024 Olympic and Paralympic Games

A commercial advisory group to the Association of Summer Olympic International Federations (ASOIF) is to review the “challenges” posed by recent International Olympic Committee initiatives, including the…

Shinichi Ueno, president of Japanese advertising firm ADK Holdings, has been arrested in connection with the corruption scandal over sponsorship deals for the Tokyo 2020 Olympic and Paralympic Games, while…

Timo Lumme, the long-standing managing director of IOC Television and Marketing Services, is to retire from the position at the end of the year and will be replaced by Anne-Sophie Voumard, currently the…

Delta Air Lines and the LA28 Olympic and Paralympic Games unveiled an LA28 emblem using Delta’s “A” at Los Angeles International Airport, marking the first integrated emblem in the Olympic and Paralympic Movem…

The International Olympic Committee has unveiled the latest evolution of its visual identity, as it gears towards a full rollout of a new brand in time for the 2024 Olympic Games in Paris

Human resources company Randstad Italia has signed as the second domestic sponsor of the 2026 Winter Olympic and Paralympic Games in Milan-Cortina

The Hershey Company, the American chocolate and cocoa products firm, has renewed its partnership with the United States Olympic and Paralympic Committee, and will align with the Los Angeles 2028 Olympic a…

The IOC’s 10-year sponsorship deal with Deloitte will help the organisation’s transition to becoming more of a direct-to-consumer business and aid its digital transformation, according to commercial chi…

The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…

Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China

The Paris 2024 Olympic and Paralympic Games Organising Committee is to revamp the structure of its commercial team following the departure of Marlène Masure, who will leave her role as director of partnership …

Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics. JD's designation will be official partner of the team

The organising committee for the 2024 Olympic and Paralympic Games in Paris has agreed a sponsorship deal with French optician chain Optic 2000

French hospitality company Accor Group has been unveiled as a national sponsor of the 2024 summer Olympic and Paralympic Games in Paris, while its ResaEvents subsidiary has agreed a deal with the organising…

Lululemon, the Canadian multinational athletic apparel brand, has been named as the new ‘Official Outfitter’ of the Canadian Olympic and Paralympic teams in a deal running from 2022 to 2028.

Paris 2024 chief executive Étienne Thobois has welcomed the appointment of Endeavor-owned On Location to run a centralised hospitality programme for the 2024, 2026 and 2028 Olympics, stating that the …