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McLaren’s new marketing chief targets more consumer-facing brands and behind-the-scenes content

McLaren Racing’s new managing director of sales and marketing Mark Waller is promising more consumer-facing brand partnerships and a “much more aggressive” approach to digital and social media from the motor-racing team during his tenure.

Waller joined McLaren in May, moving from the NFL where he had worked for the previous 13 years in several executive positions. He was most recently executive vice president of international, and played a key role in the NFL’s ten-year deal to host annual games at the Tottenham Hotspur stadium in London.

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