Fan Engagement

Multi-sport

There are still question marks over whether this year's planned trans-Tasman Super Rugby competition can go ahead. The tournament is scheduled to start in May
Ice Hockey

SAP, the Germany-based multinational enterprise software company, has extended its partnership with the National Hockey League to become the presenting sponsor of the NHL's European Game of the Week initiative
Multi-sport

Tokyo Olympics news: Test events for marathon and track and field competitions will take place in Japan in May; The WHO is providing risk management advice to the IOC regarding the Tokyo Olympics, and …
Football

Blockchain gaming company Animoca Brands has struck a licensing agreement with English Premier League side Manchester City
Football

French digital pop culture website Konbini has become the media partner of French Ligue 1 club Olympique Lyonnais until the end of the 2020-21 season
Multi-sport

The Sports Consultancy, the London-based sports events and rights consultancy, has reached an agreement with the US-based PumpJack Dataworks to provide a data-led intelligence service to rights-holders,…
Football

LAFC has become the first Major League Soccer team to strike an audio-based partnership with wireless networking technology company Mixhalo
Multi-sport

Music management company TaP Music has formed a sports consultancy that will provide athlete brand and commercial management, along with services for clubs and other sports bodies
Mixed Martial Arts

The Professional Fighters League has partnered with global technology company IBM to enhance its Smartcage technology platform, which integrates real-time data and analytics within league broadcasts
Multi-sport

China last weekend hosted its first major international sports events since the start of the pandemic
NFL

Upstart daily fantasy sports company strikes multifaceted agreement with equity component
Football

Spain’s top-flight football competition, LaLiga, will launch a new chain of licensed sports bars around the world to support its international expansion.
Multi-sport

Saudi Arabian football team Al Hilal has criticised the Asian Football Confederation for kicking it out of this year's Champions League, saying it should have had "greater flexibility" - AFP/CNA
Cricket

Indian Premier League champions the Mumbai Indians have announced several new sponsorship deals and said their sponsorship income this season will match 2019
Tennis

The International Tennis Hall of Fame has added a new interactive element to its fan voting initiative, which is being sponsored this year by French international banking group BNP Paribas
Curling

The Infront agency has struck an exclusive six-year agreement with the Italian Ice Sports Federation (FISG) covering marketing, sponsorship and digital rights
Cricket

America's top athletes could be banned from the Olympics and other major international sporting events if the US follows through on its threat to withdraw funding from the World Anti-Doping Agency - Reuters
Multi-sports

Indian online sports platform FanCode has added ‘FanCode Shop’, an online sports merchandise store, to its multi-sport aggregator platform.