TikTok

Multiple Sports

Rollo Goldstaub, UK head of sport and gaming at TikTok, says the short-form video platform is pivoting to more of a content partnership strategy in sport.
Road Cycling

Short-form video platform TikTok has become an ‘Official Supplier’ of the Tour de France men’s and women’s races, starting from July 1. As
Basketball

The Turkish Basketball Federation (TBF) has signed a sponsorship deal with short-form video platform TikTok, which becomes the official entertainment partner of the Super League club competition
Football

Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
Football

The Asean Football Federation (AFF) has announced the addition of short-form mobile video platform TikTok as an official supporter of the ongoing 2022 AFF Championship, the national team tournament for…
Ice Hockey

TikTok’s February deal with the NHL revealed the platform’s willingness to invest more than the norm to increase its audience and drive engagement through sport.
Rugby Union

TikTok’s onboarding as the first title sponsor of the Women’s Six Nations is a landmark for Six Nations Rugby. And it took significant time for the tournament body to complete. At
Cricket

Social media service TikTok has acquired the naming rights to the upcoming Test match series between Pakistan and Australia
Rugby Union

Six Nations Rugby has signed short-form social media video platform TikTok as the title sponsor of the Women’s Six Nations in a deal announced this morning that also includes rights to the men’s Six Nat…
Cricket

Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
Multiple Sports

NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics
Handball

Social media platform TikTok will look to drive fan engagement through another major continental sports event this week as a sponsor of the men’s EHF Euro 2022 taking place in Hungary and Slovakia.
Football

Digital entertainment platform TikTok has struck a one-year deal with the Confederation of African Football (CAF) as a sponsor of the upcoming Africa Cup of Nations, as well as the CAF Champions League…
Ice Hockey

The National Hockey League's Toronto Maple Leafs have secured a one-year partnership with social media platform TikTok, which will become the team's helmet sponsor for the 2021-22 season
Rugby Union

Social media platform TikTok has been named the ‘Official Creator Platform’ of the ongoing British & Irish Lions’ tour of South Africa. U
Multi-sport

The Brazilian Olympic Committee (COB) has become the latest sports rights-holder to sign a deal with video-sharing app TikTok
Football

TikTok, the popular short-form video social media platform, has announced a wide-ranging partnership with Major League Soccer's Portland Timbers and the National Women's Soccer League's Portland Thorns
Football

Uefa has added video-sharing platform TikTok as a global sponsor of its rescheduled Euro 2020 tournament