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TikTok’s cross-property offer secures deal to become first W6N title sponsor

Credit: Six Nations Rugby

TikTok’s onboarding as the first title sponsor of the Women’s Six Nations is a landmark for Six Nations Rugby.

And it took significant time for the tournament body to complete. At least one major sports marketing agency was tasked to fill the position before the process was brought in house. And strong initial interest from traditional rugby union sectors like insurance didn’t materialise into a deal as the financial impact of the pandemic took hold.

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