Media

Event marks unique collaboration between Turner Sports, international partners

China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body f…

Deutsche Telekom has extended its sponsorship of the German Football Federation (DFB) until 2024, allowing it to leverage the IP rights with existing media rights deals for major international tournament…

Melbourne tennis tournament the Kooyong Classic will return next January after a two-year hiatus due to the pandemic

Controversial plans to centralise international broadcast rights to World Cup events under a so-called ‘Concorde Agreement’ have placed the International Ski Federation (FIS) in legal conflict with the…

ATP Media, the broadcast arm of ATP Tour in men’s tennis, has appointed UniqFEED to provide a virtual advertising solution for this week’s Madrid Masters tournament, enabling gambling brand and tournament spo…

The Infront agency has penned a long-term media and sponsorship rights extension with the World Curling Federation in a deal spanning two four-year Olympic cycles

Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia

The Global Esports Federation has appointed the IMG sports and entertainment agency as a commercial consultant ahead of the Commonwealth Esports Championships in Birmingham later this year

The World Anti-Doping Agency has signed a first-of-its-kind sponsorship deal with sub-Saharan African pay-television broadcaster SuperSport to aid ongoing efforts to diversify its funding mix

The Pakistan Cricket Board has invited expressions of interest for various sponsorship and broadcast rights packages after outlining the details of its new franchise competition for 15-to-19-year-olds

Romy Gai, a former commercial executive at Juventus, has been appointed as Fifa’s chief business officer with Kay Madati, the incumbent chief commercial officer, to leave in the latest personnel rejig a…

EA Sports has appointed ONE Esports, the esports division of Asian mixed martial arts promotion ONE Championship, to organise its 2022 EA Sports Champions Cup (EACC) events that begin next month

The Infront agency has entered into an exclusive media and marketing rights agreement with the E3 Saxo Bank Classic cycling event in Flanders, Belgium

Whisky brand The Famous Grouse has furthered its presence within domestic rugby union in the UK by becoming the broadcast sponsor of Premiership Rugby on broadcaster ITV Sport

The IMG agency has signed a long-term commercial agreement with the Arab Gulf Cup Football Federation (AGCFF) covering the next six editions of the national team tournament

Indonesian media group Emtek has acquired the media rights for the 2022 Fifa World Cup, in a deal brokered by the Infront agency