National Basketball Association (NBA)
NBA strikes reported partnership with Louis Vuitton
League continues to strike ties with fashion and culture brands
NBA partners with Apple Music, UnitedMasters for Base:Line playlist
The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists
Inaugural NBA Store opens in Mexico
Ahead of this week's NBA Mexico City Games 2019, the National Basketball Association has announced the opening of the inaugural NBA Store in Mexico
Nike named presenting partner of NBA Mexico City Games 2019
Leading footwear and apparel manufacturer Nike has been named the presenting partner of the NBA Mexico City Games for the third consecutive season.
NBA teams and players outstrip NFL in global sponsorship power – survey
The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.
NBA unveils Global Championship partners
The NBA has unveiled a series of commercial partners for the basketball league’s 2019 Global Championship, which features the best young basketball players from around the world.
AT&T, Beats by Dr.
HyperX renews headset partnership with NBA 2K League
US gaming accessories brand HyperX has renewed its partnership with the NBA 2K League.
Under the deal, HyperX will continue as the Official Headset Partner of the NBA 2K League for a second season
The Stars Group signs debut US gaming partnership with NBA
PokerStars operator The Stars Group has struck its first partnership with a US professional sports league
Vivo clinches new partnership with NBA in the Philippines
Chinese smartphone maker Vivo has signed a new partnership with the NBA in the Philippines
NBA joins forces with music industry startup
The NBA basketball league has entered into a global partnership with UnitedMasters, a startup company designed to empower independent music artists
NBA signs Spanish-focused sponsorship deal
North American basketball league the NBA has agreed a strategic partnership for the Spanish market with fresh fruit producer Fresón de Palos.
Houston Rockets net first jersey sponsor
NBA basketball franchise the Houston Rockets has unveiled mobile phone start-up ROKiT Phones as its first-ever jersey sponsor.
Norwegian flies in to partner NBA London Game
Airline Norwegian has agreed a deal with North American basketball league the NBA to become the Presenting Partner of London Game 2019
Express clothing brand expands partnership with NBA
US clothing brand Express has expanded its partnership with the National Basketball Association, with a new ad campaign and line of NBA-licensed apparel to follow
Beats follows NBA deal with 76ers tie-up
NBA basketball franchise the Philadelphia 76ers has agreed a multi-year partnership with headphone brand Beats by Dr. Dre
Vivo steps up as presenting partner of NBA China Games
Chinese smartphone manufacturer Vivo has expanded its association with the NBA basketball league by becoming the presenting partner of the league’s China Games series from 2018 to 2020.
Suns join NBA jersey sponsorship set with PayPal deal
The Phoenix Suns have today (Tuesday) become the latest NBA basketball franchise to sign a jersey sponsorship deal through an agreement with global technology platform and digital payments firm PayPal
NBA’s Rockets team up with cryptocurrency firm
Bitmain Technologies-owned bitcoin mining company AntPool has signed a sponsorship deal with NBA basketball franchise the Houston Rockets