National Basketball Association (NBA)

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Beer

Budweiser parent company AB InBev has overcome decades of opposition to the use of athletes in beer commercials, after signing two new marketing deals with the NBA and MLB players associations.
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Automobile Manufacturing

German motor oil brand Liqui Moly has signed its largest ever US sports partnership, after inking a seven-figure deal with the Chicago Bulls.

Headphone brand Beats by Dre has signed a multi-year sponsorship and merchandise deal with the National Basketball Association (NBA)
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Sporting Apparel

The NBA is removing all colour restrictions on shoes for the first time in league history, a move that is likely to be a boon for footwear manufacturers
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General Insurance

After spending $192.5m on renovating their stadium, the Atlanta Hawks will recoup almost all the investment after agreeing a naming-rights deal with insurance company State Farm, worth $175m.
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Banking

The San Antonio Spurs were one of just nine NBA teams who did not feature a sponsor patch on their jerseys last season
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Independent ticket marketplace Vivid Seats has entered into a partnership with NBA basketball team the Los Angeles Clippers
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Global logistics company FedEx has enhanced its partnership with the Memphis Grizzlies by becoming the jersey sponsor of the NBA basketball team
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North American basketball league the NBA has struck a pioneering deal that makes MGM Resorts International the official gaming partner of the organisation and the women’s WNBA.
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Consumer Electronics

Gaming products manufacturer HyperX has entered into a partnership with the NBA basketball league’s new esports competition, the NBA 2K League.

Baseball

Major League Baseball and the NBA basketball league have opened talks over the sale of their stakes in daily fantasy sports companies DraftKings and FanDuel, respectively, but have maintained they are committed to their commercial partnerships with the firms.

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Information Technology

The NBA basketball league’s new esports competition, the NBA 2K League, has agreed partnerships with US technology companies Dell and Intel.

Basketball

Multinational oil and gas company ExxonMobil has signed multi-year partnerships with the Boston Celtics, Charlotte Hornets and Houston Rockets North American NBA basketball franchises.

Basketball

Sports Sponsorship Insider has undertaken research into 139 properties and 846 different brands across the top leagues and competitions in basketball.

Basketball

Japanese e-commerce brand Rakuten has focused its sponsorship activity on best-in-class sponsorship properties that reflect its culture, values and philosophy of innovation
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Information Technology

Japanese e-commerce firm Rakuten has furthered its ties to the NBA by agreeing a multi-year media and marketing partnership with the basketball league.

Basketball

Japanese e-commerce brand Rakuten is almost certain to have paid the highest fee in the first sales round of NBA team jersey patch rights under its deal with NBA champions the Golden State Warriors, from 2017-18 to 2019-20.

Basketball
Soft Drinks

North American basketball league the NBA has agreed a sponsorship deal with French isotonic sports drinks brand Heroic Sport.