National Basketball Association (NBA)
Samsung slam-dunks NBA Summer League title sponsorship
Korean electronics manufacturer Samsung has agreed to become the title sponsor of this year’s NBA Summer League basketball tournament.
NBA jersey sponsorship ‘inevitable’ – Silver
NBA commissioner Adam Silver has said the introduction of jersey sponsorship in the North American basketball league is “inevitable,” adding the move would allow sponsors to counter the trend of skipping adverts during game broadcasts.
NBA sets up Southeast Asia collaboration with FrieslandCampina
North American basketball league the NBA has announced a multi-year marketing partnership with European dairy company Royal FrieslandCampina covering Southeast Asia.
Bwin.party puts digital assets at centre of New Jersey spree
Stock market-listed online gaming company Bwin.party deals last month with two sports teams linked to the newly-regulated New Jersey online gaming market in the US are focused on digital rights in line with the company’s increasingly cost-conscious approach to sponsorship.
Kumho Tire makes move into NBA
The National Basketball Association has agreed a deal with Kumho Tire to make the US arm of the Korean multinational tyre manufacturer the official tyre of the NBA and NBA Development League in the US and South Korea.
NBA’s Pelicans crown Smoothie King as arena naming partner
NBA basketball franchise New Orleans Pelicans has agreed a 10-year arena naming rights partnership with Louisiana-based drinks retailer Smoothie King.
The skinny on igaming sponsorships stateside
The first sponsorship deal between a major US professional sports team with an online gambling company took place last month.
Portland Trail Blazers extend with Wells Fargo
Banking and financial services holding company Wells Fargo has agreed to extend its sponsorship of North American NBA basketball team Portland Trail Blazers through to the end of the 2015-16 season.
NBA partners with Sibur to grow basketball in Russia
North American basketball league the NBA has announced a multi-year partnership with Russian gas processing and petrochemicals group Sibur to promote the sport across Russia.
Sacramento Kings begin Indian push with Krrish Group
NBA basketball team Sacramento Kings has sealed its first commercial partnership with an Indian company since it was bought by Vivek Ranadive last year.
Diageo beats Bacardi renewal offer to take NBA deal
Alcoholic drinks maker Diageo beat a renewal offer from incumbent Bacardi to become the exclusive spirits partner of basketball’s NBA last month.
Foot Locker strengthens ties with NBA
Athletic footwear and apparel retailer Foot Locker has agreed a multi-year deal to become an official partner of the NBA in Canada, while it has also expanded its US partnership with the basketball league.
NBA coaches dress to impress with Joseph Abboud
US tailor Joseph Abboud has agreed a deal to serve as the official wardrobe supplier to the National Basketball Coaches Association for a fifth consecutive season of the NBA league.
Mayors nets Miami Heat jewellery partnership
Florida and Georgia based jewellery retailer Mayors has penned a deal to become the official jeweller of NBA basketball team Miami Heat.