Houston Rockets net first jersey sponsor

NBA basketball franchise the Houston Rockets has unveiled mobile phone start-up ROKiT Phones as its first-ever jersey sponsor.

The multi-year deal will grant ROKiT brand exposure on the left shoulder area of the Rockets’ jerseys. ROKiT was launched in August as a subsidiary of ROK Brands.

ROKiT will also partner with the Rockets on a range of community outreach efforts throughout the season, with a focus on programs for military veterans such as Hoops for Troops. ROKiT will also look to integrate ROK Brands’ involvement with Vets to Vets.

The partnership also includes select ROK Drinks brands, with three lounges at the team’s Toyota Center arena to be rebranded as Bogart’s Lounge, ABK Beer Garden and Bandero Tequila Terrace.

The deal has been signed to coincide with the start of the 2018-19 NBA season, with the Rockets’ campaign beginning later today (Wednesday) against the New Orleans Pelicans.

“We were patient in deciding on our inaugural jersey partner and are thrilled to select ROKiT, a company which shares our commitment to excellence both on and off the court,” Rockets chief executive Tad Brown said. “We have high expectations heading into this season and look forward to introducing our fans to the quality products and high level of service that ROKiT offers.”

In other NBA jersey sponsorship news, the Chicago Bulls have also just signed their first jersey patch partnership with Zenni Optical.

Most recent

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.