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Norwegian flies in to partner NBA London Game

Airline Norwegian has agreed a deal with North American basketball league the NBA to become the Presenting Partner of London Game 2019.

The annual regular-season game in the English capital will feature the Washington Wizards and the New York Knicks at The O2 arena on January 17.

In addition to being the Presenting Partner of the NBA London Game 2019, Norwegian will receive prominent brand exposure, including event logo inclusion, oncourt and in-arena signage, along with creating bespoke content with NBA legends and hosting fan activations and promotions leading up to and during the game.

Director of marketing at Norwegian, Stine Børke, said: “Norwegian currently serves 12 US destinations from the UK and this exciting partnership will increase our brand presence to a wide audience on both sides of the Atlantic.”

As part of the partnership, Norwegian will offer fans the chance to win tickets to the NBA London Game 2019. In addition, they will give fans the opportunity to travel to experience a 2018-19 regular-season game in the United States.