Chinese smartphone maker Vivo has signed a new partnership with the NBA in the Philippines.
Under the multi-year deal, Vivo will become an Official Partner of the NBA, and a Presenting Partner of the NBA Playoffs Bracket Challenge.
The NBA Playoffs Bracket Challenge is a fantasy basketball game that allows fan to win prizes through NBA Playoffs predictions.
As an Official Partner of Jr. NBA Philippines and NBA 3X Philippines, Vivo will also promote the league’s youth platforms, and will stage interactive fan events where it will showcase its latest products.
Carlo Singson, managing director of NBA Philippines said: “With innovation at the forefront of Vivo’s products and services, we look forward to integrating Vivo into our local events and global platforms through content creation and activations that will engage the modern Filipino fan.”
Additionally, Vivo will be featured on the NBA Global Facebook page with co-branded NBA content, including NBA game highlights, vignettes, photos and other content exclusive to the Philippines.