National Basketball Association (NBA)

NBA sponsor and Brazilian media rights-holder Budweiser leveraged its partnership with the league and championed grassroots hoops in Brazil through a project called 'Unbreakable Courts’ which saw the b…

Nike has formally ended its partnership with Brooklyn Nets guard Kyrie Irving, one month after suspending the National Basketball Association star

Monumental Sports & Entertainment, parent organization of several North American pro teams, is stopping promotion of its FTX partnership after the cryptocurrency exchange filed for bankruptcy

Nike has suspended its relationship with Kyrie Irving after the National Basketball Association star player posted on social media a link to a movie that perpetuated antisemitic falsehoods

The National Basketball Association has unveiled its "The Nonstop NBA" marketing campaign ahead of the 2022-23 season, which begins on October 18

League furthers its commercial activity surrounding first games in UAE

A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards

Japanese car manufacturer Nissan has been unveiled as a sponsor of the pre-season matches between National Basketball Association (NBA) franchises Golden State Warriors and Washington Wizards in Japan

The National Basketball Assocation (NBA) has announced it will resume its Indian talent scouting programme, NBA Jump, for the first time since the beginning of the Covid-19 pandemic in 2020

The National Basketball Association has continued its recent run of commercial activity in Europe by securing a multiyear sponsorship extension with footwear and sportswear retailer Foot Locker Europe

The National Basketball Association is to stage two preseason games in Japan later this year

The NBA’s domestic sponsorship portfolio is worth an estimated $694.25m (€625.33m) in 2021-22, up 15 per cent from $602m last season – itself a three-per-cent increase on the $585m valuation of the 2019-20 season.

Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China. The brand becomes an official partner of the basketball league in China.

Global sports data company also reports sharply improved quarterly earnings

Pair of US-based gaming companies takes on additional status, elevated designations with the league

Sportswear giant Adidas has extended its long-standing global marketing partnership of the National Basketball Association, Women's National Basketball Association and the NBA G League in a multiyear deal

The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015