National Basketball Association (NBA)

The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015

Pact with exchange platform adds to team-level activity in fertile space

US-based technology giant grows existing relationship with the league

League aligns with online legal services platform for new community initiative

The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India

In July 2020, Foot Locker’s House of Hoops sub-brand debuted a short form video to welcome back the NBA and build affinity with hoops fans.

In May 2020, healthcare provider Kaiser Permanente leveraged Warriors’ star Klay Thompson’s treatment and rehabilitation after an ACL tear into a documentary about health expertise and personal resilience.

Global gaming operator Betway has continued to expand its reach in the United States by partnering with the National Basketball Association, five NBA teams and two National Hockey League franchises.

The National Basketball Association has announced that the Los Angeles Lakers and the team’s superstar LeBron James have topped the league’s jersey sales in the United States during the first half of …

Cleaning products brand Clorox has been named the official cleaning partner of the National Basketball Association and Women’s National Basketball Association in a multiyear agreement.

Lifestyle clothing brand Canada Goose has secured a multiyear partnership with the National Basketball Association, in which the company has been designated an official outerwear partner of NBA All-Star…

Leading cognac brand Hennessy has announced a global expansion of its sponsorship with the National Basketball Association, making Hennessy the 'Official Spirit of the NBA' worldwide

The Covid-19-enforced interregnum in the 2019-20 NBA season created an opportunity assuredly exploited by the league’s commercial team.

The National Basketball Association has struck a multi-year extension of its sports betting partnership in France with lottery and gaming operator La Française des Jeux (FDJ).

US leading used car retailer CarMax has struck a wide-ranging deal with the National Basketball Association, Women's National Basketball Association and Turner Sports

The National Basketball Association has signed a regional sponsorship contract in France with yoghurt drink brand YOP