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NBA unveils Global Championship partners

The NBA has unveiled a series of commercial partners for the basketball league’s 2019 Global Championship, which features the best young basketball players from around the world.

AT&T, Beats by Dr. Dre, EA, Fanatics, Gatorade, HomeCourt, Kaiser Permanente, Nike and Spalding have been named as partners for the event, which starts today (August 6) and will conclude on Sunday at the ESPN Wide World of Sports Complex in Florida, US.

Under the terms of the deals, all of the partners will provide “valuable elements to support the on-court competition” or off-court life skills development, the NBA said.

Several of the partners, including AT&T and Gatorade, are planning free product give-aways on site.

Mobile basketball training application HomeCourt will provide three-point contestants with shooting statistics, while healthcare provider Kaiser Permanente will host life skills development sessions over the course of the event.

Nike will provide apparel for all participants, while Spalding will provide nets, basketballs and ball carts.

Coverage of the event, which features 13- and 14-year-old boys and girls, will be available on Fox Sports platforms in the US, as well as Sky in the UK, Tencent platforms and China Mobile Migu in China, Sony Pictures Sports Networks in India and via YouTube across sub-Saharan Africa.

The NBA Global Championship is supported by the league, as well as the sport’s global governing body Fiba and USA Basketball, with 16 of the teams based in the US and 16 coming from abroad.