USA
MLB’s Angels strike deal with AFE Power
California-based automotive parts manufacturer AFE Power has agreed a partnership with MLB baseball team Los Angeles Angels of Anaheim.
Vikings step up MLS franchise bid with Relevent Sports tie-up
NFL American football franchise the Minnesota Vikings have stepped up their efforts to secure a Major League Soccer (MLS) expansion team for their new stadium by agreeing a partnership with the Relevent Sports agency.
NFL’s Rams team up with IT firm
NFL American football team the St. Louis Rams have signed a partnership with information technology and management consulting firm Perficient for the 2014 season.
WTA’s Connecticut Open receives United Technologies backing
Building and aerospace industries specialist United Technologies has reached a deal to serve as presenting sponsor at the Women’s Tennis Association’s Connecticut Open tournament.
Dallas Cowboys team up with local hospital
NFL American football team Dallas Cowboys has entered into a commercial partnership with the Forest Park Medical Center.
Kings continue local events drive with US Track & Fields
The ownership group of the Sacramento Kings NBA basketball franchise has agreed a marketing partnership covering the 2014 USA Outdoor Track & Field Championships.
Advocate snaps up Bulls training facility naming rights
NBA basketball franchise the Chicago Bulls has announced an expanded multi-year agreement with Illinois-based Advocate Health Care that will lead to the company assuming naming rights for the team’s new training facility.
Volleyball sponsorship a Smart choice for Daimler brand
Daimler-owned automotive manufacturer Smart has agreed partnerships with the Association of Volleyball Professionals US beach volleyball tour and the European Volleyball Federation (CEV) continental governing body.
Denver Broncos energised by new partner
NFL American football team Denver Broncos has signed a multi-year partnership with natural gas and oil producer Noble Energy.
DuPont Kevlar secures X Games sponsorship
DuPont Protections Technologies has announced that its DuPont Kevlar brand is to become a sponsor of the X Games extreme sports event through to 2015.
New IndyCar event secures title sponsor
US motor-racing series IndyCar has secured internet company Angie’s List as title sponsor of its Grand Prix of Indianapolis event through 2016.
Manning bolsters Nationwide’s Broncos deal
NFL American football team Denver Broncos has signed an expanded multi-year marketing partnership with insurance and financial services organisation Nationwide.
TeamSnap picks up Penguins deal
Recreational and amateur sports team management app TeamSnap has announced a two-year sponsorship deal with NHL ice hockey team Pittsburgh Penguins through the 2015-16 season.
Silver plays down controversy surrounding NBA jersey sponsors
National Basketball Association (NBA) commissioner Adam Silver has stated that sponsor logos on jerseys “will be less controversial than people are making out” when they are introduced.
AFL champions bring Ak-Chin Indian Community on board
The Arizona Rattlers, reigning champion of indoor American football competition the Arena Football League, have agreed a multi-year home field naming rights deal with the Ak-Chin Indian Community.
KPMG takes title sponsorship of new-look Women’s PGA Championship
Professional services firm KPMG will serve as title sponsor of the Women’s PGA Championship after entering into an agreement with the Ladies Professional Golf Association and PGA of America.
X Games unveils sponsors for Austin showpiece
Organisers have confirmed the sponsorship roster for the X Games Austin extreme sports event, which takes place at Circuit of The Americas in Austin, Texas on June 6-8.
Longines saddles up for Los Angeles Masters
Swiss luxury watch brand Longines has agreed a deal with Masters Grand Slam Indoor equestrian series organiser EEM World to be the title sponsor of the inaugural Los Angeles Masters event.